Latest News

Protecting Your Data – GDPR Legislation

GDPR – Updated Data Protection Legislation 

There are some changes in data protection law that come into effect in the UK on 25th May 2018. We have therefore updated our Privacy Notice to comply with this new GDPR legislation.

Hughes, Macdonald & Davidson Opticians is committed to protecting and respecting your privacy. A link to our Patient Privacy Notice can be found here. HMD Privacy Policy for Patients

This notice describes, what personal data we collect from you, the basis for collecting it, how we hold your information and for how long, who we share your information with and your rights under the new legislation that is most relevant to the way we use your personal data.

If you have any queries relating specifically to GDPR, please contact:

Alan Macdonald, Director
Hughes, Macdonald & Davidson Opticians
2 Drummers Corner
AB42 1ZP
Tel: 01779 471829

The Information Commissioner’s Office (ICO) has published guidance on the full range of rights.

You have the right to complain to the ICO if you have a concern about our handling of your personal data which you do not think we can resolve. You can contact the ICO here.

Etnia Barcelona winner is…

Etnia Barcelona Day Winner

Winner of Etnia Barcelona frame and Hoya lenses

Shonagh wearing her new Etnia frames, along with optical assistant Jade.

Congratulations to Shonagh Campbell who attended the Etnia Barcelona day at our Inverurie practice on Friday 20th April.

Shonagh won a gorgeous pair of Etnia Barcelona frames and Hoya lenses on us!

Congratulations also goes to Katrina Gordon, who was the lucky winner of a £50 voucher.

It was a great day, thanks to everyone who came along.

Visual discomfort – do tinted and coloured filters help?

What is visual discomfort?

Visual discomfort is a term used to describe eye strain, which may be headaches, blurred vision, sensitivity to light or difficulty focusing. These symptoms can mean you experience difficulty when reading.

Sometimes, coloured filters, in the form of lenses or overlays are used to treat visual discomfort when reading, but do they work?

What do we know about coloured filters?

  • There is no firm evidence, but many people feel that coloured filters help reduce or get rid of the symptoms
  • There is no real risk of harm in using coloured filters, although your colour perception may be affected
  • Before using coloured filters, your optometrist should investigate whether there are other causes of your symptoms
  • Your optometrist can advise you on the types of coloured filters are available.

Types of coloured filters or lenses

Coloured overlay


These are the most simple and cheapest method to test if coloured filters help. We can test different colours to see which one benefit you the most.

Precision tinted lenses

These are lenses tinted to a precise colour that aims to help reduce visual discomfort. They will often be a different colour to the overlay.

Colour filters and dyslexia

Visual discomfort can affect anyone, but coloured filters are most commonly used by people with dyslexia – often of school age – to improve reading.

It is important to make a distinction between visual discomfort and dyslexia. While the symptoms of visual discomfort are often identified in people with dyslexia, there is no clear evidence visual that this affects patients with dyslexia more than others.

Using coloured filters is not a cure for specific learning difficulties such as dyslexia  and won’t help every patient with visual discomfort, dyslexia or reading problems.

What should I do if I’m experiencing visual discomfort?

The first thing, is to have an eye examination, to check your eyes are healthy and find out whether a first time prescription or updated prescription would help.  Then, before enquiring about coloured filters, try these easy steps:

  1. avoid bright light and be aware of glare from windows
  2. reduce glare from screens (including overhead lights)
  3. take regular breaks from screen use or near tasks
  4. hold digital devices further away, when its closer it takes more effort to maintain focus

For more information, see Tinted Filters

Etnia Barcelona Day – Friday 20th April 2018, 10am to 4pm

Exclusive Etnia Barcelona Day – Friday 20th April 2018 

Don’t miss this unique opportunity to have one-to-one advice from an Etnia Barcelona specialist, when trying on their latest range. A Hoya lens specialist will also be on hand to give you there professional advice on the right lens for you.

10am to 4pm

3 Garioch Centre, Inverurie, AB51 4UY

Prize Draw – One lucky winner will receive their fabulous new glasses on us!  T&Cs Apply

Tough and durable spectacles now in stock!

Tough & durable – spectacles built to last

Looking for a good reliable spectacle that is built to last.  Our range of tough and durable spectacles are in stock now.


Easter Holiday Opening Hours

Easter Holidays 2018

Hughes, Macdonald & Davidson Opticians Easter opening hours will be as follows:

  • Good Friday, 30th March – 9am to 5pm
  • Easter Saturday, 31st March – 9am to 5pm
  • Easter Sunday, 1st April – Closed
  • Easter Monday, 2nd April – Closed
  • Tuesday 3rd April – 9am to 5pm

Green = Glaucoma Test = Save your Sight

Test for Glaucoma and Save your Sight!

World Glaucoma Week March 11-17, 2018

It’s our aim is to spread the word to as many people as possible, that glaucoma blindness can be eliminated if we all have regular eye checks, including optic nerve checks.

Called the ‘silent thief of sight’, because you don’t feel any symptoms until you start having vision problems and then they keep deteriorating. Around 50% of all glaucoma cases are undiagnosed, people are unaware that they have the condition.

Glaucoma can cause irreversible damage to your vision. It’s therefore hugely important, to have regular eye checks, to detect glaucoma in the early stages and save your sight. Book an eye exam today!

Happy 30th Anniversary to us!

30 Years Strong

30 years ago, we opened our doors for the first time, not knowing what to expect. Starting out on our own was exciting and nerve racking at the same time. Here we are 30 years later, proud to be part of this great community, caring for you and your families eyes.

Whether it’s examining your child’s eyes for the first time, to making sure you have the right contact lenses to meet your lifestyle, and everything in between, we are passionate about caring for your eyes. Eyecare is continually advancing and it‘s our job to keep abreast of new techniques and technologies.

Our promise to you 30 years ago remains the same today.  We promise to provide you with the best possible eyecare, by a qualified, experienced and caring team. We will also offer you the most technological advanced lenses and contact lenses on the market to give you clear, comfortable vision, while looking great in the latest trends and designs in eyewear.

We looking forward to caring for your eyes for many years to come.

New optometrist joins our team

We are delighted to announce a new team member, Siobhan Dolan, Optometrist. Siobhan has joined our team and splits her time between our Inverurie and Banchory practice.

Siobhan first became interested in optometry as a career when she did work experience in her final year at school.  Siobhan wanted to do something that had a basis in science and picked pharmacy and optometry. She did her optical work experience in a local independent opticians similar to HMD and enjoyed it so much she applied for a university optometry course and continued in the independent practice as a Saturday girl.

Siobhan is originally from Northern Ireland and obtained a degree in Optometry from University of Ulster, qualifying in 2009.  She completed her pre-reg year in Specsavers Dunfermline in 2010.  Siobhan then moved to Aberdeen in 2013 and couldn’t be happier with the move. She has since settled in Kintore with her soon to be husband and their dog.

Siobhan joined the HMD team in December 2017. This year Siobhan has applied for an Independent Prescribing course to enable her to offer enhanced services for patients in practice.

Siobhan said

“My only eye care advice is to get your eyes tested regularly even if you don’t need glasses!”


And the winner is…..

And the winner of our Christmas prize draws are:

Congratulation to Beryl Willox from our Peterhead practice who won the £100 HMD voucher.

Congratulations also to William Mitchell from our Banchory practice who won a pair of designer sunglasses.